New York City-based Toutix has raised $3 million in seed funding from Evolution Equity Partners to support sales, marketing and its next phase of growth, Digital Music News reports.

The startup, founded in 2024 by Daniel Zhang and chief executive Dillane Wehbe, develops fan-intelligence tools for sports teams, leagues and live-event organizers. It disclosed the funding in a formal release emailed to the publication.

Toutix’s pitch centres on helping operators understand activity beyond the initial ticket purchase, rather than requiring them to replace their existing ticketing systems.

“We don’t think the future of live events is another ticketing platform. The infrastructure already exists,” Zhang said in the release quoted by Digital Music News. “What is missing is the intelligence layer that helps operators understand what their fans are actually doing.”

One of its products, Fan Passport, is a loyalty program designed to operate within ticketing services fans already use. According to the company’s website, as described in the report, participating clients can access detailed profiles of enrolled customers, including spending on tickets, concessions and other purchases, along with their likelihood of attending future events.

The company says customizable membership tiers, perks and quests give fans incentives to enrol. Its website also says operators can see the program’s opt-in rate from their first event.

Toutix separately offers white-label ticketing software with resale controls. The company says clients can cap secondary-market prices and collect a share of resale transactions. Each resold ticket receives a new QR code, which Toutix says prevents copied versions of the previous ticket from scanning successfully.

Wehbe framed the business around a gap in what event operators know after admission.

“Sports and entertainment have spent years optimizing how tickets are sold, but they have very little visibility into exactly what fans do after the ticket is scanned,” he said. Toutix says the new capital will go toward executing its sales and marketing strategy and supporting further growth.

Sources